Your brain treats false beliefs like physical realities, carving them into neural pathways through dopamine rewards, repetition, and emotional reinforcement. Understanding these mechanisms can help you recognize and overcome cognitive biases.
Your brain's reward pathways make misinformation neurologically addictive: dopamine surges when information confirms existing beliefs, the amygdala cements emotionally charged claims into memory, and repeated exposure creates an "illusory truth effect" where familiarity masquerades as accuracy. Social media platforms exploit these circuits with algorithmic precision, creating echo chambers that feel rewarding at a chemical level. The good news? Neuroplasticity means your brain can be retraine...
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