Multitasking is a myth. Research shows task-switching consumes up to 40% of productive time, increases errors by 50%, and shrinks working memory capacity. The solution: ruthless prioritization, environmental friction against distractions, and workplace cultures that protect deep focus.
As the attention economy approaches $1.3 trillion, evidence mounts that Big Tech's engineered distraction is causing measurable cognitive harm. The debate over reparations asks whether platforms should compensate users for the focus they've monetized and the mental capacity they've diminished.
Neuroscience reveals that constant digital stimulation is literally reshaping our brains, reducing gray matter and working memory scores across generations. Five evidence-based strategies—digital hygiene, Pomodoro Technique, mindfulness, environment design, and digital detoxes—can reverse the damage and restore deep focus.
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